SEO
Wellington Search Engine Optimisation (SEO)
SEO services have become the hot topic with many digital marketing companies around the World, but who should you trust in the Wellington SEO market? Unfortunately many local digital marketing agencies and website design companies rely on external SEO analysts and link generating organisations based outside of NZ. This comes with a lot of risk for your business, of which most business owners will be completely unaware of until something goes wrong.
Before you decide to put the success of your website in the hands of a third party SEO company, it is extremely important you understand what they intend to do to achieve the higher rankings you are looking for.
Your web presence is a reflection of your company and handing the keys over to the wrong person can cause just as much damage as it can good. If you are a Wellington business we strongly recommend you look to find a local Wellington SEO company to work with, or someone you can trust to discuss your optimisation strategy.
Why should you do SEO on your Website?
A highly performing website is a shop front that is always open. With the increase in mobile phone use, people are regularly searching for your products and services 24/7. If your website is not on the first page of Google search results, you are missing out on a large number of potential clients that are looking for local Wellington businesses just like you.
SEO will help your website place higher in search results, gain more traffic and market share of people looking for your service and most importantly of all, generate more sales for your business.
Wellington SEO Prices
Basic SEO Audit
5-10 Page Audit
This will provide an overview and recommendation for any existing pages on your website as well as recommendations of additional pages.
Suited to the smaller Wellington business or business with a small number of products/services.
Businesses in more competitive industries may wish to consider the Full SEO Strategy for best results.
Prices from $999 +GST
Large SEO Audit
10+ Page Audit
For larger websites and businesses looking for a long term strategy over a range of keywords this is the SEO package for you.
Catering for existing page or significant site expansion the large SEO Audit allows for significant keyword mapping and content recommendations.
This package includes on page SEO and not authority building (links).
Prices from $1,999 +GST
Full SEO Package
Full SEO Package
For the more advanced site looking for recommendations on both on-page
and off-page
elements.
The Full SEO package includes all on page recommendations as well as link analysis and generation across a list of essential directory sites.
These options should be considered for any competitive industries, especially if you are a new entrant in the market.
Priced on Investigation
What is Search Engine Optimisation (SEO)?
Search engine optimisation (or SEO), is the process of targeting keywords that your potential clients look for with the goal to improve how high your website places in search results. Although the main focus in New Zealand is Google, effective SEO will improve your website rankings across the range of search engines that people use.
In order to improve the ranking of your website there are 4 essential areas to work on:
On Page Optimisation (Structure of Keywords on the page & overall website)
On Page SEO work will focus on identifying what keywords people search for relating to your product or service.
These will then be mapped into a suitable page structure within your website. Each of these pages will contain groups of related phrases which will be structured on the website so that it is clear to search engines like Google what content your website offers.
Off Page Optimisation (Authority/Trust)
Off Page SEO work focuses on showing search engines like Google that your website is an authority in your field and trusted by others within your industry. In the online world, a link to your website from a related domain or keyword could be considered similar to a word of mouth referral. The more important this website is that has a link to you, the more weight that referral will have.
Technical Optimisation (Broken links, security and other IT stuff)
These are often the factors that a website developer (not designer) would look at. Because many web designers lack developer knowledge, there are often a number of improvements in this section. Technical elements will often look at any issues a 'bot' might uncover when trying to navigate the website which may raise concern with the search engine when considering if it should send human searchers here, or if there are issues that would impact on their ability to look at information on the site.
Content Strategy (What are your potential clients' looking for?)
One of the most important things to understand is that search engines are, by design, built to deliver the most relevant content to the person searching based on their search query.
While a lot of people get wrapped up in a lot of volume link building and spammy tactics to rank a website, Google only wants to give users the answer to their query. If you provide detailed information about the topic your potential client is looking for, you will naturally grow your rankings and traffic levels to your site.
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SEO Explained by Google
Many people think that Google would not support SEO as many see it as the task of manipulating search results. The simple way we look at SEO is that it is about ensuring you are communicating your website information effectively to search engines.
The following video takes a look at how to select an effective SEO analyst or company.
What does SEO do?
The term Search Engine Optimisation or SEO simply means making your website perform better in search results
and as a result, attracting more customers to inquire about your product or service
.
Although SEO is an art that contains many specialist areas, the key areas that optimisation would focus on include:
Although SEO is an art that contains many specialist areas, the key areas that optimisation would focus on include:
- Making the content on your website structured and clear to search robots (bots) - On Page Optimisation
- Show search engines like Google that you are trustworthy and an expert in your field - Off Page Optimisation
- Remove any areas in your site which make it hard for 'bots' to index your information - Technical Optimisation
- Provide information which is useful, current and that your audience would like to share - Content Strategy
Why should I invest in SEO for my Website?
The higher your website places in search results, the more people will visit your site over your competitors. There have been numerous studies over the past 10 years stressing the importance of placement.
Below is a screen shot from Advanced Web Ranking's live CTR tool showing the average results of their testing as of March 2017:
Below is a screen shot from Advanced Web Ranking's live CTR tool showing the average results of their testing as of March 2017:
From this graph you can see the significant decline after the first few positions, which is why you always hear of people wanting to be "number 1 on Google". You can see this tool yourself here: https://www.advancedwebranking.com/cloud/ctrstudy/
Although being 1st for the most often searched keyword is valuable, there are often many more less competitive phrases that can generate a larger volume of high profit business. These keywords are known as 'Long Tail Keywords' and make up the majority of search terms seen today (especially on mobile devices). In competitive industries an effective Wellington SEO strategy would target local suburbs in order to try dominate the local level search.
An example of a long tail keyword search phrase could be: "Fisher and Paykel Dishwasher Repairer in Miramar"
As you can see from this search phrase, it is very specific and loaded with buyer intent (desire to purchase). By combining a strong number of long tail search terms with highly placing primary terms, you can significantly increase the volume of business your website is generating for you.
White hat SEO Vs Black Hat SEO - What does it mean?
The terms White-hat and Black-hat are often used to describe SEO techniques that are perceived as clean and safe (whitehat), vs ones which are dodgy and could cause future harm. In reality there is no true line in the sand about what is right and wrong, as if the website is at the top of Google you could argue your SEO is the best SEO in New Zealand.
As a business owner it can be next to impossible to know what your SEO company is doing out there in the world wide web, which is why it is essential your SEO consultant is transparent and honest as to where your SEO investment is going each month.
We choose to view SEO as the practice of making your website content communicate well to search engines with unique quality content which is well cited around the web by trusted websites.
We will never
add your site to a link farm or paid link service and believe that the best authority is earned, not purchased.
How do I select the best Wellington SEO company?
Like with many specialist industries, it can be extremely hard to know how to select a good SEO provider. The obvious sign of a well optimised site would be their ability to appear high in the organic places for keywords such as 'Best SEO Company' and similar phrases, however this can sometimes be achieved short term by using questionable SEO tactics.
There is more to effective SEO services than simply placing first (as strange as this sounds).
A good provider will work with you to identify the best keyword search opportunities and leverage your specialist knowledge of your industry, to generate well optimised content that generates valuable traffic to your site.
Companies which simply add you to a list of directories and websites with poorly written copy and no focus on your nieche will only last so long and could potentially do just as much harm as good.
How much does SEO cost?
Prices can range significantly due to the volume of outsourced services to countries such as India. A local Wellington SEO company comes with a lot of benefits from their regional knowledge, but will typically be more expensive than some international alternatives.
Although SEO work is often priced based on the time input (hourly rate), most organisations will average this into a fixed rate based on the average time invested (plus a profit margin). The challenge with hourly pricing can be quantifying the time invested in completing actions, rather than in planning or strategy.
Most work will consist of an initial identification stage or audit, followed by a monthly retainer or implementation plan.
The initial SEO Audit of your existing site and search market is likely to cost between $1,500 - $5,000+
depending on the size of the site and number of areas investigated as part of the audit. It would be expected that as well as identifying areas of weakness, a good SEO audit would also include corrective actions or recommendations.
This will often be the area that an ongoing optimisation strategy will be based on as well as a list of additional optimisation tasks each month (such as authority/trust building).
Smaller companies as well as some larger bespoke marketing agencies may also offer hourly consulting. These rates are likely to range from $100-$300 p/Hour. Be careful if your agreement is open ended as often SEO work can become a lot more time intensive than originally expected. It is wise to come to agreement on the total maximum investment for any one job and stick to it!
Unsure What You Need to Do?
If your website health is important to you but you are unsure where to start, call or message me for some free advice on the most important first steps. Every website has it's own strengths, weaknesses and end goals. As a result, every website's optimisation strategy should be unique and focus on the areas likely to have the most impact.