Free Google Advertising for Non Profit Organisations
Google Ads Grant Account
Google Ads Grant Accounts are a great way for non profit organisation’s to advertise across the Google Search Network. SimplySEO currently assists a number of Non Profit organisation’s in generating more website traffic, leads and valuable actions on their website.
Due to the nature of a Google Ads Grant Account, ongoing management is slightly different to a normal paid Google Ads account.
SimplySEO takes care of every step of the way, from the grant application to account setup, ongoing management and reporting. Helping your non profit organisation achieve better visibility and success through effective digital marketing.
What is a Google Ads Grant Account?
So, what is a Google Ads Grant account all about? Upon a successful grant application, a Google Ads Grant Account allows eligible organisations to receive up to $10,000 USD per month for advertising on Google Search. This in turn can help Non Profit organisations boost visibility & reach, attract new volunteers, help gather donations, generate leads and more.
Limitations of a Google Ads Grant Account
While there are many great benefits of using a grant account, there are some limitations that you need to be aware of. These consist of but are not limited to:
- A grant account is required to maintain a minimum 5% click through rate.
- Conversion tracking must be in place and active.
- Each ad group in the account must have at least 2 active ads.
- The account has a bid limit of $2 per click.
Meeting and maintaining the following requirements is where SimplySEO comes in. We help non profit organisations achieve and maintain their Google Ad Grants alongside maximising their effectiveness and returns. Grant account management doesn’t just include meeting the above requirements, but performing ongoing refinements, monitoring and modifications to the ad account just like a normal paid account.
Google Ads Grant Account Application
The first step when getting started with a Google Ads Grant account, is to apply for the Google Ads Grant. This application will determine whether or not your organisation is eligible and how much you are eligible to receive. This is where SimplySEO comes in. After a discovery call and getting to know your organisation, we will collate all of the required information and apply for the grant on your behalf. There is a small fee associated with this.
Once the grant account application has been approved, we will begin building out the Google Ads account. Please see below for ongoing Google Ads Management costs:
Google Ads Grant Application
The first step in getting a Google Ads Grant Account up and running, is applying for the Google Ads Grant. SimplySEO can take care of the grant application on behalf of your organisation for a small fee.
Ongoing Google Ads Account Management
What our clients say
Let's work together.
- 04 499 1949
- admin@simplyseo.nz
- PO BOX 9046, Marion Square, Wellington, 6011