Google Ads (AdWords)
Google Ads Wellington (AdWords/SEM)
Google Ads offers a quick and effective form of digital advertising that places your business in Google search results for the keywords your potential clients are searching for in Wellington or around New Zealand. Running an effective search campaign requires a level of experience and analytical knowledge, as well as ongoing time investment.
Your ads are
triggered by keywords that you choose and you can determine
how much each click is worth (Cost Per Click). This level of control and targeting is why Google Ads can be one of the highest return on investment mediums available if run effectively.
We offer Wellington Google AdWords Management to a wide range of industries and can provide effective PPC management for any businesses operating in the greater Wellington region.
There are a wide range of options for managing your campaigns from the cheap advertising management companies, to the large corporate organisations that will manage multiple businesses within the one industry with hidden management fees.
At SimplySEO,
we understand the importance that ongoing AdWords and SEO plays in ensuring your Google advertising performs.
We will work with you to understand where your strongest opportunity is within the online environment, make a recommendation on how to attract the ideal client, and follow it through with digital advertising campaigns that deliver.
Extensive monthly reporting ensures you understand both the market opportunities and areas of escalating cost, allowing you to ensure your digital marketing is always aligned with your current business goals.
With SimplySEO managing your Google ad campaign, you can focus on your business, not generating leads for it.
Our Google AdWords Management Pricing:
We offer everything from small Google AdWords management packages through to larger bespoke AdWords pricing models.
All plans are based on the time invested each month and have short contract terms to give you the flexibility to see the difference we offer without being tied in. Custom Google advertising solutions are only available once we have discussed your campaign and understand the goals and required time to maximise your investment.
We offer 3 set monthly base pricing options for the management of your advertising as well as the custom solution.
AdWords Set-up Fees*
6 Month Contract:
Free of Charge
3 Month Contract:
$99 +GST
No Contract Term:
$199 +GST
*Additional charges may apply for extensive multi-region targeting or International Campaigns
AdWords Basic Management
Our basic AdWords package is for those just starting with this form of advertising or have targeted goals. It provides you with regular refinement and a simple to understand monthly report.
Price:
$200 +GST p/Month
Budget Range:
$300 - $800 Media Spend p/Month
Time Investment: 2.5 hours p/Month
Reporting Level:
Basic Monthly Report
AdWords Pro Package
The AdWords Pro package is for those larger nationwide campaigns, high competition industries or International Campaigns. Receive the benefit of regular meeting and updates on the campaign performance throughout the month.
Price:
$520 +GST p/Month
Budget Range:
$1,500+ Media Spend p/Month
Time Investment:
Extensive
Reporting Level:
Bespoke Reporting & Analysis
AdWords Advanced Management
Our advanced AdWords package is for businesses looking to take their campaign to the next level. It provides detailed monthly reporting and extensive refinement to maximise performance.
Price:
$320 +GST p/Month
Budget Range:
$800 - $1,500 Media Spend p/Month
Time Investment: 5 Hours p/Month
Reporting Level:
Extensive Reporting & Analysis
Custom Campaign Management
Suited to the organisation with a large Google AdWords spend or multiple business entities and campaigns. Tailor made to suit your needs and can be structured in conjunction with an SEO package
to raise your overall Google profile.
Price: As Required
Budget Range: $1,000+ Media Spend p/Month
Time Investment:
Subject to Project
Reporting Level:
As Required
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How does Google Ads work?
Unlike most other forms of advertising, you pay per click (PPC) to your website rather than for simply appearing in search results.
Put simply, Google Ads is where you choose the Keywords
that your clients will search by and bid on how much that click to your website is worth. You will only pay if someone clicks on your ad and arrives on your website.
This works in an Auction format with buisnesses all bidding on placement for those keywords. There are a lot of elements used in the Auction calculation, however this is an important element to understand fully.
Why should you use Google Ads?
If you want to appear high on Google for the products or services you offer, this is the quickest way to the top.
With the ability to control what words you appear for and how much you will pay for that traffic, Google Ads can provide the quickest results for businesses that can afford to spend advertising dollar to attract their ideal client.
The stand out element with Google is the reach they have both in the New Zealand market as well as internationally. This captive audience searching for products and services every day provides a large market to advertise your services to.
How much do Google Ad's Cost?
The media investment level is controlled by setting a daily average budget.
This daily budget removes the risk of advertising expenditure blowing out unexpectedly. Actual spend each day will vary above and below the average budget, however will balance over the course of the month.
- Google Ad Media Spend - This is how much you are wanting to spend in advertising expense.
- Google Ad Management Fees - Any third party will charge either a set management fee or a % of overall spend.
Management fees will range anywhere from a low set monthly fee, to a significant percentage of your total media spend (some as high as 45% of your total investment). Although this can be excessive, effective management will show much stronger return on every dollar of media spend invested.
A good Google Partner may be able to generate twice as many leads as a poorly built and optimised campaign. Although this comes at a cost, the additional return on investment will often make up for the expense.
Who is the best organisation to manage my Google Ads?
If quick results without the complications of directly managing an advertising campaign are what you are looking for, then choosing the correct management company will be essential.
If you are looking for a cheap solution
then there are many digital marketing start up's which can offer cheap Google AdWords Management. Unfortunately many of these companies lack the experience to critique their campaigns and questionable time investment each month due to the lower management fees.
Larger organisations
can provide an experienced hand to set up the campaign and start generating results. The challenges with larger organisations is that you are often one of many clients (some in the same industry) that they manage each month.
These AdWords Management Companies often come with large fees (often 30-45% of total spend) as well as limited records of time actually invested in the ongoing success of your campaign.
At SimplySEO
we are a little different. We only take on a small number of clients at any one time, to ensure that every campaign has the time invested in them to ensure their ongoing success. No lengthy contracts means if we don't generate results, you aren't locked in.
If you are looking for expert Google AdWords Management in Wellington and want to see the best return for your advertising investment give us a call today.
Our Google AdWords Management fees are set based on the time investment required
each month, not just taking a percentage of what you are investing. This allows you
to regulate the investment level based on your results.
If this sounds like something that interests you, contact us today to see if we have capacity to take your campaign on board.
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Frequently Asked Google AdWords Questions:
Over our time of managing advertising campaigns there are a number of common questions we hear. Below are a small section of questions and answers to try answer some of the many questions you may have. If there are other things you would like to know, please feel free to reach out and we will happily give you advice free of charge (within reason).
Can't I simply run Google Ads myself using Ad Express?
Yes. Anybody can run a Google AdWords campaign even without passing the Google Exams or being a Google Partner.
Google offer platforms that simplify the process such as AdWords Express. This will allow you to select the words that matter to your business and start appearing in auctions overnight!
Be Warned:
Although anyone can run an AdWords campaign, understanding effective campaign management is not as straight forward. Many businesses that believe "Google AdWords doesn't generate leads"
have often simply run ineffective and poorly targeted campaigns.
If you choose to go this way, please ensure you are fluent in your understanding of CPC, Quality Score, Ad Rank & Ad Extensions.
How much should I pay for Google Ad management?
Cheap Google AdWords management can start as low as $50-$100 a month. These providers often provide very little support or ongoing optimisation work around the campaigns. Although this might seem like a cheap way to have your AdWords managed, be aware, you will often get what you pay for.
Larger organisations are likely to charge a percentage of total spend.
If you want to invest $1,000 p/month on AdWords, they will likely expect $300-$400 of this to be in management leaving $700-$600 to go on the actual media spend.
How much should I pay for a click?
The golden question. Google AdWords works on an auction model, simply meaning that you and your competitors are likely to be bidding on the same or similar keywords. Like a normal auction, the person who is willing to bid more than their competitors will win.
With Google advertising, there are additional factors (such as Quality Score) that influence your bid value and final ad rank.
Not feeling any more knowledgeable? The below factors are the most important things that will influence how much you will pay:
- How high do you want to place?
- The more you bid the higher in results you will place.
- With 4 ads at the top of results, placing 1st or 4th will depend on how much you are willing to pay.
- How many competitors are bidding on that keyword term?
- The more competitors that are trying to 'get to the top of Google' for your keyword will influence how much you need to pay to beat them.
- How well built is your website and how much content about the keyword is on the page you are sending them to?
- The 'Quality Score' element is about how relevant your website is to the keyword.
- The more relevant content on the page you send traffic to, the higher your quality score is likely to be.
- This is where SEO becomes an essential part of your Google Advertising strategy.
How do I know if my Google Ad campaign is working?
Taking a simple approach, is your phone ringing? Are you receiving enquiries online?
As long as your website is generating some business before investing in AdWords, you should see an increase in enquiries by adding an advertising campaign as long as it is well targeted.
If you are receiving a lot of additional clicks, but business is not increasing there are a two likely reasons for this:
- Your website is not converting traffic into business. Website call to action and value propositions should be reviewed.
- Your AdWords provider is targeting 'cheap' keywords or bad placement in order to drive clicks that are browsers not buyers.
- Is your product/service a long sales cycle? If so you may need to support your AdWords with remarketing or similar reinforcing advertising solutions through the buying journey.
All of these situations can be addressed and it is very rare that people searching for a product or service are simply not buying. If you don't believe you are getting the answers to your questions (or the provider is simply ignoring your concerns) then it is worth getting a second opinion.
What conversion rate or metrics should I expect from my Ad campaign?
This completely depends on your industry, product or service.
Note this is the conversion rate once they arrive on your website, not the expected Click Through Rate (CTR) on your AdWords.
If you are a plumber, electrician, drain layer or any other trade you should expect a 7-14% conversion rate on average (although can be much higher). This is typically because people only search when they need the service, rather than simply browsing local plumbers.
If you are in a highly competitive industry where potential customers compare multiple providers, your website conversion rate may be more like 1-4%. Typically people compare 2-3 businesses when making a purchase which is why it is essential you promote your value proposition as strongly as possible.
If you operate an online clothing business or a product that a lot of people spend time browsing for before buying, conversion rates could be extremely low. Once again having a strong point of difference and a planned conversion path can increase conversion rates exponentially.
Every business is unique. Your website and the behavior of your clients requires evaluation and analytical evaluation to understand where things are breaking in your conversion cycle.